Post by The Pentacon Group

As the 2026 FIFA World Cup kicks off across North America, it’s highlighting how entertainment districts can drive economic activity, shape communities and define civic identity, which extends their impact well beyond #GameDay. Recent insights from our partners at Gensler explores the concept of ‘nested venues’ and how layering experiences within buildings can transform underused spaces into dynamic, adaptable environments. Rather than operating on a single schedule or serving a single purpose, these spaces are designed to unlock value beyond peak moments by supporting multiple uses throughout the day and night. It’s a useful perspective on how design thinking is shifting toward buildings that behave more like cities: complex, continuous and adaptable. Read ‘What if We Designed Buildings to Behave More Like Cities?’ here: https://lnkd.in/eKpVw5-J #architecture #interiordesign #hospitalitydesign #commercialinteriors #construction #constructionmanagement #builtenvironment