Post by PeelPack AG

🌱 Excited to see PeelPack featured in Wired Italia - where our CTO and co-founder Massimo Bagnani shares his perspective on the current challenges and developments shaping the compostable packaging market. The conversation highlights a reality we face every day: innovation in sustainable packaging is advancing quickly, but market adoption still depends heavily on clear and supportive regulation. If we truly want to tackle plastic pollution, regulatory frameworks must help address the root causes, not just the visible consequences. At PeelPack, sustainability alone is not enough. Materra™ was built around performance first - delivering industrial functionality for fresh produce packaging while closing the loop through biocompostable materials made from upcycled potato peels. The future of packaging will not be driven by “nice-to-have” solutions, but by materials that combine circularity, scalability, and real-world performance. We are proud to be part of that transformation. A big thank you to Wired Italia for highlighting the broader discussion and giving space to innovative voices shaping the next generation of packaging. #PeelPack #Materra #CircularEconomy #CompostablePackaging #Sustainability #FoodPackaging #Innovation #Biomaterials #PackagingInnovation Massimo Bagnani Slava Drigloff, MBA Rodolfo Dimasi https://lnkd.in/ennmgbKg