Post by PEAK | SportsTech Conference

Name: Meet the “Fan Genome.” 🧬 That’s what Major League Soccer calls its strategy for truly understandin
Uploaded: 2026-06-25T15:15:12.539Z
Channel: PEAK | SportsTech Conference
Description: Meet the “Fan Genome.” 🧬 That’s what Major League Soccer calls its strategy for truly understanding its fans. At PEAK 2026, Alyssa Meyers (Morning Brew) sat down with Abhijit Shome to unpack it. Th

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Meet the “Fan Genome.” 🧬 That’s what Major League Soccer calls its strategy for truly understanding its fans. At PEAK 2026, Alyssa Meyers (Morning Brew) sat down with Abhijit Shome to unpack it. The framework that stuck: the ABCD of fan data. Attitudinal. Behavioral. Consumption. Demographics.Miss the connection between them, and you make the wrong call on your customer. A sharp reminder that personalization isn’t a data problem. It’s a connecting the data problem.

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