Post by P&B Communication, KE

When Johann Carolus published the first edition of the world's first printed newspaper; Relation aller Fürnemmen und gedenckwürdigen Historien in 1605, he was not trying to build a mass consumed attention based product. That version of a newspaper was quite different what we know today as newspapers or modern media. The paper focused on trade, diplomacy, wars and events unfolding across Europe. Merchants, political leaders and elite decision-makers relied on access to such information as a competitive advantage. Better information often led to better decisions. For nearly two centuries, newspapers remained largely informational. Then in 1833, Benjamin Henry Day launched The New York Sun in New York City for the Penny Press. This marked the beginning of a new era of mass news production, where newspapers sold for as cheap as a penny. Cheap newspapers made information accessible to ordinary people, but publishers realized that while merchants cared about trade reports, the public cared more about people and stories. And so the Penny Press revolutionized the attention industry. From then onwards, human-interest stories, scandals, local events, personalities and extraordinary events began filling newspaper pages. And businesses soon noticed.... Learn more our P&B Communication's Visibility Index: https://lnkd.in/eMNFu_NW Book a PR and Marketing strategy session here: https://lnkd.in/esMHk-EC Request a Visibility Audit for your brand: [email protected]