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Brand. Demand gen. Content. Most marketing orgs start there — but there's a stronger foundation to build from. In a recent episode of the BUILDERS podcast by The Front Lines, our Co-Founder, COO & CMO, Guillaume Bouvard, breaks down how to think about B2B2B distribution, why partner activation can be one of the highest-leverage marketing investments in this model, and what 12 years at American Express taught him about building distribution assets that compound over time. Worth a listen for founders, marketers, and anyone curious about what B2B2B actually looks like at scale. 🎧👇 https://lnkd.in/gGcHmQHe #B2BMarketing #GTM #Fintech #B2BFintech #EmbeddedPayments #Founders #MarketingStrategy #CommercialPayments