Post by Paymob
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What does it take to turn a single bridal boutique into a name 500,000+ brides across the GCC trust? For Esposa Group, it started with two parents, one store, and five wedding dresses in Lebanon, 39 years ago. In the first episode of our Dare to Campaign, we sat down with Kristie Romanos, creative director, to explore a story about family legacy, the challenge of entering new markets, and what it means to scale a brand without losing its soul. #DareTo is our new series spotlighting the real journeys behind iconic brands in the region, because every business that dared to grow has a story worth telling. #DareToShine #Paymob #Esposagroup #FamilyBusiness
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