Post by PAYER Group

𝐓𝐡𝐞 𝟏𝟗𝟕𝟎𝐬: 𝐀 𝐃𝐞𝐜𝐚𝐝𝐞 𝐨𝐟 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐟𝐨𝐫 𝐏𝐀𝐘𝐄𝐑 ✨ In 1972, PAYER expanded its global footprint with the launch of the “𝐂𝐫𝐚𝐟𝐭𝐬𝐦𝐚𝐧” shaver in the North American market through Sears, Roebuck & Company. Available throughout the United States and Canada, the product introduced PAYER’s quality and innovation to a rapidly growing international customer base. The “Craftsman” quickly became one of PAYER’s most successful products of the decade. By the mid-1970s, more than 𝟔𝟎𝟎,𝟎𝟎𝟎 𝐮𝐧𝐢𝐭𝐬 had been produced in Styria and exported to over 𝟗𝟎 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞 — a remarkable achievement that reflected PAYER’s growing global presence. Another major milestone followed in 1974, when the 𝟓,𝟎𝟎𝟎,𝟎𝟎𝟎𝐭𝐡 𝐏𝐀𝐘𝐄𝐑 𝐬𝐡𝐚𝐯𝐞𝐫 rolled off the production line. A powerful symbol of decades of engineering expertise, manufacturing excellence, and the trust of customers around the world. #80yearsPAYER #PAYERGroup #PAYERSpirit #Technology #Innovation #History

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