Post by Paul Lambert

So proud of this tool and Lizz Niemeyer's leadership here. One of the most exciting pieces of software we've built this year was built not by our software team, but by our marketing team. It's a genuinely AI-native tool – not just in how it was built, but the product itself: It uses multiple GenAI backends to generate highly targeted and custom campaigns for our partners and also helps them run their campaigns in the most efficient way. None of this would have been possible 12 months ago.