Post by Paul Robert

I LOVE how this article is quick to point out that too much tech in the retail experience can be a bad thing as well as a good thing. In particular, the branch environment con not be all about technology. Members and prospective members are coming to your branch or calling your call center because they desire a human interaction. What do you do to them when you say, "Let me walk you out to an ITM to do that transaction" or "You can easily submit this application online from home"? Your physical environments must be welcoming and encouraging of human touch. Yes, they can have technology but they be the right blend of tech and human - and that blend varies from one market to the next. https://lnkd.in/egJZe53F