Post by Pauline Vicard

What can a private members' club teach us about the future of fine wine? Private members' clubs emerged in 19th-century London as places where Britain's political and commercial elite could build trust, exchange ideas and strengthen relationships away from public view. Informal circles became formal memberships. I didn't know anything about private members' clubs before arriving in London ten years ago. So when I had the opportunity to join 67 Pall Mall, I jumped at the chance to study Britishness up close, while still feeling somehow at home—67PM is, after all, dedicated to #wine. Over the past decade, I've watched the club grow from a single London location into an international community spanning Europe and Asia. Yet the same model—built on trust, community and shared interests—is now being tested by a generation that has a very different relationship with status, exclusivity and fine wine itself. In our latest Areni Global #podcast, I speak with Grant Ashton, founder and CEO of 67 Pall Mall, about what this evolution can teach us about the future of fine wine. We discuss: 🍷 How a club that began almost by accident grew into one of the world's largest international fine wine communities, with locations across Europe and Asia. 🍷 What private members' clubs reveal about changing patterns of work, community and consumption 🍷 How younger consumers engage with the category 🎧 Link to the episode in the comments. Kathrine Larsen-Robert MS Constanza Cabello Jamie Feng Cedrik Guerinel Lorraine Carrigan Stephanie Barnett Helen Maclean Hannah Van Susteren Guy Woodward Martijn Brouwer Federico Moccia Paul Richards Adrian Garforth MW Jane Anson Richard Hemming MW Richard Bampfield Michele Munro