Post by Paula Machado

Name: LATAM lives for the World Cup. ⚽ So we showed up like it. OOH across Mexico. Commercials running be
Uploaded: 2026-07-01T16:18:15.840Z
Channel: Paula Machado
Description: LATAM lives for the World Cup. ⚽ So we showed up like it. OOH across Mexico. Commercials running before and after 92 games across 6 countries. Petit comité dinners for match nights. Six big events a

Emerging Markets Marketing Lead @ Deel 🦄 LATAM & APAC (73+ Markets)

LATAM lives for the World Cup. ⚽ So we showed up like it. OOH across Mexico. Commercials running before and after 92 games across 6 countries. Petit comité dinners for match nights. Six big events across Mexico City, Buenos Aires, São Paulo, and Miami. Messaging tailored to timing, audience, and market maturity. Every touchpoint designed. First to last. This is what it looks like when brand and pipeline move together. We made some noise. How can you not love Marketing? To the team who made these possible you guys rock! Natalia Jimenez Joey Wathen Filipo Thomas João Daniel Wosch Miranda Meirand Wamser Neto Héfzi D. Juan Hoyos Victor Sant'Anna to mention a few Special thank you to Lina M. Orozco, our event super hero! ♥️ Sharing the São Paulo event video here because it's so close to my heart. The highlight: DJ, lights, smoke, and confetti at every goal. What a time.

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