Post by Paul McCarthy

#Disruptors 2026 presentor #2 Derek Dlugosh-Ostap of Pack-Smart Inc. “Packaging is #physical, #personal, and always #present at the moment the #consumer receives the product.” Here is another thought-provoking discussion today at PAC Global focused on the future of #connectedpackaging. For years, connected packaging has often been viewed as a #cost. The question was always, “Who pays for it?” That #mindset is beginning to shift. Leading #brands are now viewing connected packaging as a #revenue generator creating #stronger consumer #relationships, #improving #traceability, increasing #loyalty, providing valuable first-party and zero-party data, and delivering greater #transparency throughout the #supplychain. One comment that stood out: “The future #consumer will expect every product to be #authenticated and #traceable, while #brands will expect every product to be #measurable and #connected.” For #printproviders, #converters, and #brandowners, the conversation is rapidly moving from “nice to have” to “need to have.” The question may no longer be whether connected packaging will become mainstream, but who will capture the value first. Jim Downham Amir Raziel Jose Gorbea 🤔🤔🤔 #PACGlobal #ConnectedPackaging #PackagingInnovation #DigitalTransformation #PrintIndustry #CustomerExperience #HP