Post by Patrick Olszowski

Consumer insight shouldn’t live in one team or one job title. I make it everyday practice across sporting apparel and active brands — so you earn their delight.

My podcast with Philip Tavell at Dynafit. First race, last place. Most people quit there. Would you still have the drive and determination to win? To keep pushing, in the wee small hours, when no one is watching. When success is uncertain, and sponsors aren't returning your calls. Philip Tavell raced for eight more years as one of a handful of full-time professional mountain bikers from Sweden. He took that experience into our industry, guiding Helly Hansen from 15th to 1st in the ski category in North America. That's the conversation we have on the Light the Fuse podcast. Live today. If you're asking yourself, "What are my limits?" this conversation is for you. What's the longest you've pushed without having any clue of the outcome? #EarnDelight

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