Post by Patrick Abbattista

BEHIND by DesignWanted, +1 million people reached. Over the past year, we’ve had the privilege of telling the stories of some of the most inspiring architects, designers, and brands through BEHIND, our original video interview series. When we launched in September 2024, our goal was simple: open a window into the behind-the-scenes world of creativity — the visions, backgrounds, and spaces that shape the work of today’s innovators. The response has been beyond what we imagined: over 1 million people reached, and an ever-growing archive of shared knowledge freely available to our global design community. BEHIND has confirmed something we’ve always believed at DesignWanted: stories remain one of the most powerful tools we have to connect, inspire, and learn from each other. A heartfelt thank you to everyone who has been part of this journey — the guests who opened their worlds to us, the community who watched and shared, and the amazing team who made it happen: Juan Torres, Alessandro Palumbo, Nil Ilter and Sara Lo Frano. Also, a special thank you to the brands who believed in this project from day one, making it possible for us to create this little gem. Lavazza Group, Gruppo Euromobil, DGRS Studio Legale, your trust has been the foundation for turning an idea into something tangible and valuable for the entire design community. Protagonists so far: Aleks Tatic, Astrid Luglio, Paolo Emanuele Nava + Luca Maria Arosio, Simone Bonanni, Natalia C., Innocenzo Rifino + Diego Rossi, Elisa Evaso + luca guglieri, Katia Meneghini + Thanos Zakopoulos, SARA RICCIARDI, Lorenzo De Rosa + Ernesto Iadevaia, Makio Hasuike & Co, Marco Piva, Alessandro Stabile, Mario Cucinella, Attila Veress, Monica Tricario + Gino Garbellini + francesco fresa + Germán Fuenmayor, Stefano Giovannoni + Simone Panfilo, Duccio Grassi, Mara Servetto + Ico Migliore, Elena Salmistraro, Juri Franzosi + Federica Sanchez, Valerio Cometti, Vittorio Grassi, Erica Agogliati + Francesca Avian, Andre Straja + Giacomo Sicuro. We’re already working on new episodes and can’t wait to share more voices, ideas, and perspectives in the months ahead. Here’s the full archive so far — free and open to all. 🔗 https://lnkd.in/d9HBBGHj #DesignWanted #BEHIND #DesignStories #CreativeCommunity #DesignCulture #StorytellingInDesign