Post by Patric Schönberg

🔦 Does a brand necessarily need the biggest spotlights? No. What a brand truly needs are the right spotlights. Those that highlight its purpose, its values, and its path forward. The spotlight doesn’t need to be the brightest; it needs the right color, the right intensity, and the right focus. That’s why we at Alpiq deliberately chose a long-term partnership with Thömus maxon, announced last week. Of course, having world champion Alessandra Keller and Olympic medalist Mat Flückiger on the team is impressive. But what matters even more is what stands behind them: Thömus AG, maxon, and a strong network of partners who embody the same spirit as Alpiq - dedication to excellence, progress over time, and a relentless focus on people and talent development. ⚡The partnership with Thömus maxon opens up a broad range of opportunities to make our promise "a different kind of energy" not just tangible, but genuinely felt. The start of this collaboration sends a strong signal: the energy transition goes hand in hand with the mobility transition. Change is about dare, care, ownership, and purpose - no matter the field. Special thanks to Ralph Näf, Marcel Kuratli, Thomas Binggeli, Claudia Bischof, Tobias Fässler, and also our CEO Antje Kanngiesser, who made this important step for our Alpiq brand possible.