Post by Pasture for Life

Last week we hosted our Winter Webinar: Selling Direct — Collaborative routes to market. The discussion was refreshingly honest about what’s holding local food back — and what’s starting to work: Producers are stretched; expecting farms to also be marketers, order-managers and logistics operators is a big ask. Customers want convenience — supermarket levels of ease — even when they care deeply about values and provenance. Collaborative routes (shared hubs, shared distribution, better platforms) can reduce friction, protect farmer time, and build stronger short supply chains. This webinar is part of our Winter Webinar Series — free for Members and PAYG for Supporters. If you’re building or supporting route-to-market solutions, I’d love to hear what’s working in your area. #PastureForLife #WinterWebinar #FoodSystems #LocalFood #SupplyChains #RoutesToMarket #RegenerativeAgriculture