Post by ParagonCorp

One Engine. Every Story. This month, our CTO, Bapak Risman Adnan, took the stage at Meta Conversations in London to share how ParagonCorp is reimagining the way a beauty company talks to the people it serves. Across 16 brands, Wardah, Make Over, Emina, Kahf, and more, we speak to a teenager discovering her first skincare, a professional building a premium routine, and a man simply learning to care for himself. Different generations, different definitions of beauty. All at once. Our answer was to build one unified engagement layer for the whole company. Today, a consumer can open a chat and receive an AI-powered skin consultation in seconds, register for an event, join our loyalty program, even turn a photo into a shareable reel, all with the warmth of a real beauty advisor. What started in 2019 as manual customer care has, step by step, evolved into something far bigger: an intelligent operating layer that contributes directly to business growth. Today, that engine supports a 56% retention rate and has helped us exceed our acquisition targets. As Bapak Risman shared: messaging is no longer a support channel, it's how we move from support, to engagement, to empowerment, for our consumers, our advisors, our creators, and the small businesses growing alongside us. "Technology shouldn't only make business more efficient, it should make society more capable." For the Greater Good, For Life. 💙 #ParagonCorp #MetaConversations #BusinessMessaging #BeautyTech #Innovation