Post by PAPER & TEA

A multisensory evening where scent, taste, and atmosphere came together. 🍵   For the launch of their Tea Ceremony Collection, we partnered with Molton Brown to celebrate with an exclusive cocktail & mocktail hour at Ludwig Beck AG. Throughout the evening, our guests were served Matcha Tonics and Matcha Shots while discovering the new collection, showcasing the Eau de Parfum and Bath & Shower Gel. The products carry notes we especially love: an earthy matcha accord, grounded green tea, and sweet Nashi pear. It was a natural fit. The collection aligns beautifully with our assortment and our aesthetic, and the activation brought it all to life, where every sense had its moment. Thank you, Molton Brown and Ludwig Beck AG, for this very special collaboration. 🍵 #PaperAndTea #MoltonBrown #LudwigBeck #TeaCeremonyCollection #Matcha