Post by PAPER & TEA

𝑴𝒂𝒓𝒄𝒉 𝑯𝒊𝒈𝒉𝒍𝒊𝒈𝒉𝒕𝒔 🌿 March set the tone for what’s ahead: deepening our connection between tea, community, and wellbeing. Our higlights from the last month: ✨ 𝐌𝐚𝐭𝐜𝐡𝐚 & 𝐁𝐞𝐚𝐭𝐬 @ 𝐒𝐭𝐨𝐫𝐞 𝐇𝐚𝐧𝐧𝐨𝐯𝐞𝐫 A vibrant evening combining music and matcha: guests enjoyed curated DJ sounds while exploring our matcha offerings, a perfect fusion of energy, rhythm, and community. 📚 𝐋𝐞𝐢𝐩𝐳𝐢𝐠𝐞𝐫 𝐁𝐮𝐜𝐡𝐦𝐞𝐬𝐬𝐞 @ 𝐒𝐭𝐨𝐫𝐞 𝐌𝐚̈𝐝𝐥𝐞𝐫𝐩𝐚𝐬𝐬𝐚𝐠𝐞 As part of Leipziger Buchmesse, our store became a cultural hub for literature with readings by Inga Hanka, Esther Schüttpelz, and Thea Hong, bringing together our community in a warm, tea-filled atmosphere. 🧘 𝐘𝐨𝐠𝐚 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 Peek & Cloppenburg* Düsseldorf, 𝐂𝐨𝐥𝐨𝐠𝐧𝐞 We had the honor to be part of a calming yet energizing yoga session in a unique retail setting, blending mindful movement with fashion and tea culture. 🎨 𝐕𝐞𝐫𝐧𝐢𝐬𝐬𝐚𝐠𝐞 @ 𝐊𝐥𝐮𝐛 𝐌𝐚𝐢𝐬𝐨𝐧, 𝐁𝐞𝐫𝐥𝐢𝐧 Art, tea, and culture came together in an exhibition curated by Alice M. Huynh inspired by the Southern Vietnamese expression “Cà Rề, Cà Rề”, inviting guests to slow down, reconnect, and experience tea in a new, sensory way. 🌿 𝐋𝐨𝐧𝐠𝐞𝐯𝐢𝐭𝐲 𝐄𝐯𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 Dr. Mana Witt Together, we explored the role of tea in a balanced, health-conscious lifestyle highlighting our blends such as Pure Prana and Deep Asana. ✨ 𝐄𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 & 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐓𝐚𝐬𝐭𝐢𝐧𝐠𝐬 @ 𝐌𝐮𝐧𝐢𝐜𝐡 & 𝐕𝐢𝐞𝐧𝐧𝐚 Across both cities, our tea ceremonist Kyoko from Japan hosted intimate matcha ceremonis, introducing our new Rooibos Powder to selected media such as Vogue, AD, and Glamour, creating a deeper, more personal tea experience. 🤍 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 & 𝐏𝐑 𝐄𝐯𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 Molton Brown @ 𝐌𝐮𝐧𝐢𝐜𝐡 Together, we created a shared sensory experience around fragrance and tea, serving Matcha Latte and Hojicha from our Matcha Cart, marking the beginning of an exciting partnership. 🎥 𝐓𝐄𝐀 𝐓𝐈𝐌𝐄 𝐒𝐄𝐑𝐈𝐄𝐒 We launched our second Tea Time on Instagram with food blogger Diana Quach shifting the focus beyond products and placing the people and stories behind our teas at the center. ✨ 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐀𝐡𝐞𝐚𝐝 April will continue this momentum: from our activation with ZEIT FÜR BROT to a hydration-focused collaboration with Nø Cosmetics, and the development of our third Tea Time format within the fitness & wellbeing space. Thank you to all partners for the trust Marie Chaigneau Andrea Baric Alice M. Huynh Christina Elisa Sluka Melanie Kollbrunner Tatjana Raphael, to our store manager Sven Srb Amna Omerhodzic Lisa Bachmann Chantal Kronfeld Noah Fröhlich and guests who made these moments possible. Pictures by Alice M. Huynh / www.iheartalice.com ROHDE PR & SOCIAL MEDIA Sarah Storch Marie Staggat Peek & Cloppenburg* Düsseldorf #brandpartnerships #brandactivation #community #retailexperience #teaculture #matchalover