Post by Paper Giant

“Strategic design” gets used a lot by management consultancies, brand agencies, design teams, and everyone in between. But it doesn’t always mean the same thing, which makes it harder for organisations to know what they’re actually buying. At Paper Giant, we use strategic design to help organisations determine what they should do, not just how they should do it. It’s research-grounded, shaped with the people a strategy will affect, and designed to produce artefacts teams can keep using long after the engagement ends. So how is it different from service design, design thinking, design strategy, or management consulting? We break down what strategic design actually is — and isn’t. Full article on our website. https://lnkd.in/g9UMCTAp #strategicdesign #humancentreddesign #servicedesign #designstrategy #papergiant