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Victoria is home to more than 40 million collection items across galleries, libraries, archives, and museums, yet access to this cultural and scientific wealth isn’t equal. With Creative Victoria, we set out to understand who uses these collections, who doesn’t, and what’s getting in the way. Through one of the largest studies of its kind, we combined statewide data with in-depth human stories, revealing that access isn’t just about availability, but about people’s relationships, confidence, and context. We developed a user-centred framework to help institutions better design for different needs, whether someone is researching, exploring, or contributing to collections themselves. This work reframes how the sector can think about access, moving beyond numbers to design for real experiences and future possibilities. Read the full case study to explore how social research can unlock more inclusive access to culture and knowledge. https://lnkd.in/gPaHJ4gT #research #culture #access #publicsector #design

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