Post by Pandora

Vogue: Pandora adds a fifth C to the diamond conversation 💎    Vogue Scandinavia highlights how Pandora is bringing greater transparency to diamonds by introducing insight into the carbon footprint.   As Vogue Scandinavia writes: “The idea is simple yet effective; a measurable statement that the carbon footprint associated with a diamond’s creation is just as vital to consider as its dazzling aesthetics.”    For generations, diamonds have been defined by cut, colour, clarity and carat. Now, we’re adding a fifth C: carbon footprint.    In the article, our Chief Marketing Officer, Jennie Farmer, states: “We are at a moment where transparency is increasingly becoming an expectation, not a bonus.”    A one-carat Pandora Lab-Grown Diamond has a carbon footprint around 90% lower than a mined diamond of the same size, meeting growing demand for jewellery shaped by both design and responsibility.    Read the full story: https://lnkd.in/eDxTSPvQ