Post by PageUp

CRM spend is up. Adoption is not. Most companies are still struggling to get CRM right. Aptitude Research’s 2025 CRM Index shows: - 61% spend more on CRM than ATS - But only 14% fully adopt it That gap speaks volumes. CRM isn’t a tool for the shelf, it’s the engine for proactive, personalized, always-on candidate engagement. It takes four applications from your talent community to make a hire, compared to 74 applications per hire from job boards. At PageUp, we believe adoption comes from simplicity, integration, and tools recruiters actually want to use. Because CRM only creates value when it’s embedded into everyday hiring. Curious how leading teams are moving from shelfware to strategy? Let’s talk: https://lnkd.in/g4mBd-ED Check out the 2025 Aptitude Research CRM Index Report: https://lnkd.in/gam2VmsV