Post by Paddy Carey

When we set up Forty Eight Point One, one of our key motivators was to work with businesses every day whose products and services we truly believed in. And I’ve never believed in a product more than those that Gozney delivers. Founder Tom Gozney's story is an inspirational one, and one he tells with infectious enthusiasm. From struggles with addiction, to reinventing commercial pizza ovens, to launching the Roccbox (£1m crowdfunded in 24 hours and investment from none other than Instagram founder Mike Kreiger)… the journey has been wild. We were asked to work on a rebrand and launch for Gozney’s latest product, The Dome. The best-looking, most versatile, simple-to-use outdoor oven on the market. Our work looked to move away from the category conventions (plaid shirts, beards, tattoos, men, fire) and create an identity that blended tech with a love of the outdoors, and celebrated the joy of wood fired cooking. Earthy tones and smashed charcoal broke up the clean aesthetic, and a renewed tone of voice bought with it a provocative attitude ready to disrupt the market. I remember asking Tom at the start of the project what his ambition was… his answer was simply ‘to be the boss of a billion dollar wood fired cooking business’. If you’ve met Tom and / or used any of their products, this feels like a matter of ‘when’ rather than ‘if’ Thanks to the whole team that worked on the project, a genuine career highlight. Full Case Study: https://lnkd.in/dA6EDFPk Strategy: James Sandrini Copywriting: Jack Carey Julian Poidevin Design Team: Yorgos Panagopoulos Laura Clink Client Team: Tom Gozney Laura Gozney Rich Webley