Post by Pacific Blue Australia

How can AI and data help energy retailers do more for customers? Pacific Blue’s General Manager of Retail, Todd Pemberton, explored this question at Energy Week, joining the panel discussion, “Can AI and data really make energy customers love us?” Todd reflected on the challenges of energy retailing, the innovation being driven through competitive markets, and the opportunity for AI to help retailers improve efficiency while continuing to support and protect customers. With more Australians embracing rooftop solar, batteries, EVs and other consumer energy technologies, the role of retailers is changing quickly, becoming more connected to wholesale markets, generation and the way customers use energy every day. #australianenergyweek #australianenergyweek2026 #energyinsights #AustralianEnergy