Post by Pablo Jensen

Goodbye, Better Collective 👏 As 2025 comes to a close, so does my chapter at Better Collective 🎬 Thank you to Jesper Søgaard and Christian Kirk Rasmussen for welcoming me into the BC family in 2021. It’s been fun and a real privilege 🙏 I’m leaving BC in outstanding hands with my leadership team - Riley Bryant, Adrian Pawlik, Vukan Negojević, Per Lambaek, Mads Møllegaard and Daniel Zahra, and I’m grateful to the many brilliant leaders across Product & Technology who drove significant achievements: ⚙️ Unified global sports & odds data platform - Justyn Laufenberg 🧠 AI embedded into products and processes, including FUTBIN Pack Scanner and Playbook by Action - Niclas Grünberger 🚀 FUTBIN transition to BC’s esports Kotlin platform - Johannes Ulfkjær Rohde 🧭 Sports fan audience systemization to define user journeys and product segmentation - Martin Anker 📊 Standardized product analytics and ensured a data-first culture - Jacob Hartung 🎯 Contextual ad placement across BC services - Michał Warycha 💰 New Paid Media Platform - Nenad Jovanovic 🏪 New Affiliate Platform - Dimitrije Vrbic 📈 SEO excellence and organic growth optimization - Ken Derwael ☁️ AWS consolidation and global 24/7 tech operations - Vukan Negojević 🔐 Secured digital & physical workspaces for 2.000+ staff across 30+ locations - Martin Andersen ¹ 🧩 Multiple acquisitions and backend integrations So, what’s next? I’ve accepted an exciting CTO role at a large iGaming platform provider serving sportsbooks, casinos, and lotteries - staying right where I belong: gaming, betting, and sports tech. A new chapter begins in February 🚀