Post by Oxford Road

Marketers: Need a cheat sheet on what makes brands work? This week’s episode of “Ad Infinitum” has got you covered. Stew Redwine (Executive Creative Director, Oxford Road) hosts some of Oxford Road’s brightest to break down the secrets to making winning ads, from managing relationships to crafting authentic copy. They even listen to a few ads and rate them. Joining Stew are Miranda Romano (SVP, Media, Oxford Road), Charisse Miller (Director of Client Services, Oxford Road), Angela Hunter (Group Creative Director, Oxford Road), and Jillian Garner (Account Manager Lead, Oxford Road). “Audio doesn't always translate from TV. So our job is to make sure the message works for the audience, works for the platform, and works for the business objective.”  - Angela Hunter  (Group Creative Director, Oxford Road) In the spirit of the episode, which the panelists jokingly name “Femfinitum,” they also share candid insights about being a woman in advertising. Highlights:  • It’s Personal - An ad can’t be successful if the relationships between brand, host, and agency aren’t strong. The team tells us why. • Trust the Host - Ditch the prescriptive copy. If an ad doesn’t sound like the host, the audience won’t buy it. Literally. • Create Ads for the Medium - Listeners consume podcasts differently from other mediums. Don’t duplicate TV or radio ads; instead, design ads for the medium. Plus, the biggest stories of the week:  • Tennis Pros Take Audiences to Wimbledon • This Nascar Podcast Has Steadily Gained Traction • Benchmarks ‘R’ Us • Yep, Podcast Audiences Follow Creators • Podcasts Move Into Cable News For more insight on winning ads, check out this week’s Influencer. --- #PodcastMeasurement #AudioAdvertising #TheInfluencer