Post by Outdoor Industry Association

Birdwatching and wildlife viewing are two of America's most popular nature-based outdoor activities, together engaging roughly 27 million Americans who venture beyond their backyards to connect with the natural world. The two share nearly identical demographic profiles, but their trajectories are diverging. Birdwatching is surging, while wildlife viewing is showing early signs of decline. Given that these activities draw an older, affluent, and dedicated base, retailers and brands have the opportunity to connect with a high-value audience through gear and apparel. The 2026 Birdwatching and Wildlife Viewing Report gives companies the data and insights needed to inform strategy and engage these consumers. It covers growth trends for casual and core participants, demographic and regional breakdowns, activity crossover, and the diversity and geographic gaps that point to long-term growth. OIA Leadership and Support Plus members can access the full report today. ➡️ https://bit.ly/3SMVrgE Anyone else can download the Executive Summary for the key findings and market outlook. ➡️ https://bit.ly/4vjZEpF