Post by Otsuka Novel Products GmbH

This week marks Golden Week, a much-loved time in Japan’s calendar when a series of four national holidays create space for people to pause, reflect and reconnect. ✨    Across the country, people embrace traditions from honouring history and reflecting on the constitution to celebrating nature and children. Throughout the week, lively festivities fill parks, streets and homes, with many people taking the opportunity to travel or spend meaningful time together with their loved ones.    Among these celebrations is Children’s Day, when families fly ‘koinobori’, colourful carp-shaped windsocks, that appear to swim through the sky. In Japanese culture, the carp symbolises strength and resilience, carrying wishes for children to grow up healthy, joyful and able to overcome life’s challenges.    At Otsuka, Golden Week is a reminder of the cultural heritage that has shaped who we are. The spirit of these holidays continues to resonate across our teams, from a deep appreciation for the natural world to a strong sense of community and the importance of taking time to reflect on what truly matters.    Whether you are celebrating or simply taking a moment of rest, we wish you a refreshing and joyful Golden Week 🎏🌿