Post by The Ortus Club

72% of German shoppers browse weekly and never buy. The room at Käfer, Munich spent the evening figuring out how to change that number. Executive leaders gathered for One Stack, Every Customer: Turning Data Complexity into DACH Growth, and the conversation stayed close to a problem most brands feel but rarely name directly. Disconnected platforms are quietly costing companies customer loyalty, not through one dramatic failure, but through small, accumulating gaps that show up the moment a customer crosses from one channel to another. The room moved past the easy AI talking points fairly quickly. Most organisations represented at the table have already gone through the experimentation phase and are now in the middle of rapid adoption. What occupied the conversation instead was something less glamorous and far more consequential: data quality and integration. Several leaders pointed out how often the real effort gets underestimated, not building the AI system itself, but translating years of organisational knowledge into something a customer-facing intelligent system can actually use. That distinction mattered. Predictive analytics and tools to catch the window-shopper before they leave are only as good as the data feeding them, and the room was honest about how much unglamorous groundwork still needs to happen before any of that becomes reliable. Thank you to our moderator Lorant Zambori, whose preparation and charm kept the evening on track, and to every leader who brought such honesty to the table: Nico Santangelo, Dr. Christoph Schlembach, Philipp Sorbi, Liesa-Marie Weber, Julia Halbleib, Daniel Zinner, Dr. Orlando Zaddach, Irena Jorgensen, Maria-Paz Hornisch, Karen Hoehler, Verena Kraus, Nicolas von Sobbe, and Nikolas Margraf. #TheOrtusClub #KnowledgeSharing #DataIntegration #DACHGrowth #Munich