Post by ORSEN SA

We are incredibly proud to share that ORSEN has successfully supported JAECOO UK in a landmark multi-year title partnership with Premiership Women’s Rugby (PWR)! Starting from the 2026/27 season, the competition will officially be renamed the JAECOO PWR, with the pre-season tournament becoming the JAECOO PWR Next Gen Cup. As JAECOO continues its rapid expansion as one of the UK’s fastest-growing automotive brands, this partnership represents a major milestone. For the first time, PWR welcomes an official automotive title partner—a testament to the skyrocketing commercial potential, ambition, and audience reach of elite women’s rugby. At ORSEN, our mission is to connect forward-thinking brands with high-impact sports platforms. Matching JAECOO's drive for innovation and adventure with the unstoppable momentum of women's professional rugby is a perfect alignment. A huge congratulations to the teams at JAECOO and Premiership Women's Rugby. The next chapter begins now!