Post by ORIGINALLUXURY

Within the shifting paradigm of the modern market, the question is no longer whether the luxury sector must embrace traceability, but how it will scale the underlying infrastructure. Featured in the current issue of THE NEW JEWELLER INTERNATIONAL MEDIA GROUP, ORIGINALLUXURY highlights its ongoing operational collaboration with the DMCC Luxury Innovation Centre in Dubai. Together, we are transitioning the Digital Product Passport from a theoretical framework into a practical, deployable reality for international brands. The article spotlights how pioneering jewellery brands including Zamani Jewelry, POLITAINS, Saskia Shutt and LegacyGem are leveraging this shared source of truth to bridge proprietary craftsmanship with immutable data integrity, establishing a continuous and living relationship between the product and its owner. Discover the future of the luxury infrastructure by reading the full article at https://lnkd.in/dDu8GC4Z or scanning the QR code. DMCC (Dubai Multi Commodities Centre) Ahmed Bin Sulayem Maryam Al Hashmi Mohamed Karam Wafa Jaffery Hans Schwab Margot Stuart Felicitas Morhart Jean-Philippe Bonardi Aeron Victor Antonio Stephanie Pippen OriginAll S.A. Enterprise for Society Center (E4S) HEC Lausanne - The Faculty of Business and Economics of the University of Lausanne #ORIGINALLUXURY #TheNewJeweller #DMCCLuxuryInnovationCentre #DLIC