Post by Open To Work Social

Most people are networking in the wrong rooms. If the people you’re surrounding yourself with can’t actually buy what you sell, you’re not building a pipeline — you’re building a circle of peers who can’t move your business forward. I wrote this after watching founders, consultants, and creatives spend years “networking” with the same people… and wondering why their business wasn’t growing. Your customers already exist. They’re just in someone else’s community. If you’re serious about growth, this one might sting a little — and that’s kind of the point. Read it here: https://lnkd.in/g_gmvivE #CustomerCentricMarketing #GrowthStrategy #FounderLife #Entrepreneurship #CommunityBuilding #MarketingStrategy #BusinessDevelopment