Post by Open To Work Social

Hot take (that HR and recruiters won’t love): Your next Growth Marketer’s resume and portfolio don’t matter nearly as much as you think they do. Logos on a LinkedIn profile don’t solve your growth problem. Famous campaigns in a portfolio don’t mean someone can architect growth for your business, in your market, with your constraints. So what actually matters? One question most companies never ask..."What's your marketing philosophy!" I wrote about why hiring for pedigree is quietly killing growth—and what to look for instead—over on Open To Work Social. If you’re serious about growth, this might make you uncomfortable. That’s kind of the point. Read it here on Open To Work Social: https://lnkd.in/geZySzae #GrowthMarketing #HiringMistakes #CMO #MarketingLeadership #StartupLife #B2BMarketing #BusinessGrowth #CustomerCentricMarketing