Post by OUT OF OFFICE

How did Cia. Hering rewrite the Mother’s Day playbook? Spoiler: authenticity outshines perfection every time. In a world saturated with idealized versions of motherhood, Cia. Hering chose the road less traveled — literally. Instead of crafting a picture-perfect narrative, our goal was to capture the raw, beautiful complexity of the mother-daughter relationship. To bring this vision to life, iconic mother-daughter duos — Xuxa Meneghel and Sasha Meneghel, Bruna Marquezine and Neide Maia — embarked on a road trip, the perfect symbol of motherhood’s unpredictable path. No sterile sets, just real conversations where vulnerability met joy in unscripted harmony. These women, icons to their children and to Brazil, shared intimate moments that embraced chaos and emotion. The road trip wasn’t just a journey — it became a moving metaphor for motherhood: a wild, challenging, radically beautiful ride. Cia. Hering didn’t box mothers into perfection. They connected with truth, purpose, and emotion — without any pretense. And that’s not just good storytelling. That’s culture-shifting. Strategy and Planning: OUT OF OFFICE Creation: 302 Studio  Photos: Lufree  Stylist: Pedro Sales  Film: Gabriel Dietrich Digital Shorts: Paulo Monteiro Executive Production: DUE Produções Beauty Bruna and Neide: Henrique Martins  Beauty Sasha: Rodrigo Costa  Beauty Xuxa: Edduh Moraes  Set Design: Renata Thina

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