Post by OOm Singapore

Last Thursday, our PMD, PM and DM teams had the opportunity to attend an onsite session with Google. In digital marketing, platforms, consumer behaviour and best practices evolve constantly. Staying ahead means continuously refining our knowledge, validating our strategies and keeping pace with the latest developments. The session covered creative performance measurement, emerging AI capabilities and practical ways to turn campaign data into actionable insights. Some key takeaways: • Our Digital Marketing team explored new ways to translate campaign data into meaningful insights for clients. • Our Performance Marketing team gained deeper perspectives on the creative signals that contribute to stronger campaign performance. • Our PMD team also got an early look at emerging AI tools and discussed how they can support future marketing strategies. Sessions like these help ensure we're continually evolving our expertise and bringing the latest platform insights into the work we do for our clients. A big thank you to Google for hosting us. We look forward to putting these insights into practice. #OOmSG #GoogleSG #PerformanceMarketing #Ads #PPC #DigitalMarketing #MarketingTraining #CreativeStrategy #ProfessionalDevelopment #TeamLearning #SingaporeDigitalMarketing