Post by OOm Singapore

New data: legal services now carry the highest cost per click of any industry on Google Ads. WordStream's 2026 benchmarks report puts it at close to $10 per click, with cost per lead exceeding $130. For law firms running paid search, that's a number worth paying attention to. But cost per click in isolation is a misleading metric. The firms struggling with Google Ads aren't usually overspending, they're targeting broad or irrelevant search terms, and losing prospect trust at the landing page stage before a lead ever converts. The firms getting this right are seeing the opposite outcome: higher cost per click, strong lead quality, and a sustainable cost per acquisition. If your firm is exploring how to strengthen or start its Google Ads strategy, comment STRATEGY and our team will walk you through where the opportunity sits in your account. Hashtags: #OOmSG #GoogleAds #LegalMarketing #B2BMarketing #PPCStrategy #DigitalMarketing

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