Post by onlyone™ Heart

Post #2 - the form factor for our new supplement So here we are trying to figure out what we’re doing for the form of our new supplement: Soft chew, gummy, powder, tablet. Now remember that last post about our name where we decided to actually ask users what they liked as opposed to assuming we knew? Yeah, smart.  We did it again, and we honestly couldn’t believe what they told us. So, I had already done a few “survey” type posts on social media (FB, Reddit) asking people in our target market what type of pill/supplement they preferred. It primarily came back with capsule or tablet surprisingly, with a few wonderful snide comments ( thanks reddit users) but I still wasn’t convinced. After all, some of the main players in the heart supplement space are doing chews, and new products are choosing powders. So after a lot of back and forth, we decided to revisit the online research tool PickFu (interesting name) that we had used for our naming search and try this again. We asked what people in our selected target market of responders preferred:  A) soft chew B) gummy C) powder D) capsule E) tablet (we already knew that absorption from a tablet is pretty bad so we were hoping this was not the answer), and it came back overwhelmingly as capsule. No one wanted soft chew or a gummy. There were a couple answers for powder and tablets and everyone else selected capsules.   I think, similar to with the naming, people looking for something heart health-related are just not looking for fun, tasty, cool, or candy-like options. Your heart is serious business. They’re like, ‘give me somethnig real that I know and trust and is for an adult and I’ll be happy’ (paraphrased from an actual respondent’s comment). Now to be fair, this doesn’t mean we might not try something new in the future… after all, Henry Ford didn’t give people a faster horse. But for now? Give the people what they want.