Post by On

On’s “Shape of Dreams” campaign film wins one Gold Lion and two Silver Lions at the 2026 Cannes Lions International Festival of Creativity, the annual celebration of the world’s most outstanding work across advertising, marketing and communications. Directed by Academy Award-winning filmmaker Spike Jonze, the campaign was crafted to introduce our first co-created collection with Zendaya, unveiling an imaginative world where ideas evolve, materials shift and silhouettes take shape. “‘Shape of Dreams’ was an opportunity to build on our ongoing partnership with Zendaya and tell a story that felt distinctly On. Working with Spike Jonze and an incredible team of collaborators allowed us to create something that entertained, inspired and sparked conversation. Seeing the campaign recognized with a Gold Lion and two Silver Lions at Cannes makes this achievement even more meaningful and reinforces our belief that the best way to earn attention is through entertainment.” – Alex Griffin, Chief Marketing Officer #DreamOn