Post by OMV

Turning today’s challenges into tomorrow’s circular business opportunities. At the 2026 Business Case Challenge Award Ceremony, we celebrated how this year’s theme “This is not waste – it’s the start of something new” can be translated into real-world value: new business models, more efficient processes, and tangible progress towards a circular economy. We were excited to see: • More participants than ever before, reflecting growing interest in sustainability-driven innovation • Highly collaborative, cross-functional teams from economics and technical universities working together • Diverse perspectives turning complex waste and resource issues into feasible, scalable business cases For #OMV, collaboration between universities and industry is a strategic necessity. Universities bring fresh thinking, cutting-edge research, and the freedom to challenge the status quo. The industry contributes with implementation power, market understanding, and the ability to scale impact. When these strengths come together, we build capabilities, partnerships, and pipelines of talent for the future of our business and our industry. OMV is proud to partner with WU (Vienna University of Economics and Business) Business Case Challenge to nurture the next generation of innovators and problem-solvers. A big thank you and congratulations to all participating students and the winning teams! © Nadine Studeny #ThisIsNotWaste #ForwardForGood #FutureTalent