Post by Omobono

Capita's Director of Industry and Key Account Marketing, Kate Owen, joins our UK Head of Strategy Simon McEvoy for our podcast The 7 Deadly Sins of B2B Marketing. Kate and Simon discuss a myriad of topics, including #ABM, low-value #contentmarketing and authenticity before delving into the deadly sins of gluttony, sloth and pride. Kate, who is responsible for driving sales to Capita 's substantial business units discusses lessons learnt and shares anecdotes from her career at Thomson Reuters, Starbucks and the NHS. Listen here: http://bit.ly/35St1DN