Post by Omnicom Media

Lions Unwrapped concludes with a discussion on the Media Lions Grand Prix winner with Uber Eats and PHD. Chris Stephenson, Global Head of Strategic Engagement, Omnicom Media, is joined by Jonathan Rigby, CSO, Omnicom Media, and Natalie Bell, CEO, OMD EMEA, to reveal what took the top prize and unpack what the success reveals about the future of our industry. From multi-year brand building to seamless integration across owned platforms, the winning work demonstrates a shift in how the industry thinks about campaigns. As the festival wraps, one thing is clear: the campaigns winning at Cannes aren't just cutting through culture, they're reshaping it. #CannesLions #MediaLions #LionsUnwrapped Cannes Lions International Festival of Creativity

Video Content