Post by Omnicom Media

Audio is proving to be a powerful driver of real business outcomes. A new Partner Intelligence study from Omnicom Media Intelligence and iHeartMedia shows that evolving audio formats are delivering measurable impact across the funnel, from awareness to conversion. The study found a 22-point lift in unaided ad recall among in-market consumers. In contrast, host-read ads drove a 20-point increase in likelihood to purchase within a week, highlighting the influence of trusted voices and deeper listener connection. As audio grows in daily media consumption, the takeaway is clear: combining trusted voices with smart creativity helps brands drive stronger engagement and faster action. Learn more and access "Turning Volume into Value: What New Audio Innovations Mean for Advertisers" here: https://lnkd.in/dwTfZpZg