Post by Omnicom Media

As reported today by Ad Age, Omnicom Media has launched a first-to-market capability that cracks the code on one of the most persistent challenges in today’s video landscape: frequency management.   With streaming now representing nearly half of total viewing time, fragmentation has made holistic frequency management extraordinarily complex. While other mass market tools have frequency capabilities, the lack of streaming partner and event level data has created a blind spot for investment that has prevented the level of reliable cross-screen frequency management needed to prevent negative reach – which occurs when exposure surpasses the optimal threshold and begins to generate frustration rather than recall.   Built in collaboration with VideoAmp and powered by an unprecedented combination of first-party streaming data, The Trade Desk’s programmatic signals and Acxiom audiences, this latest enhancement to Omni’s Video Content Cross-Screen Planner enables a more accurate, holistic view of exposure across linear and CTV - helping marketers reduce duplication, limit overexposure and unlock true incremental reach.   We want to thank our launch partners, including Amazon, AMC Networks, The Walt Disney Company, Fox Corporation, NBCUniversal, Roku, Samsung Electronics, Paramount, and more to be announced in the next few weeks for enabling the industry’s most accurate view of frequency within and across linear and CTV streaming environments.     In a fragmented ecosystem where nearly half of viewing now happens in streaming, getting frequency right has never been more critical. By bringing together partners, data and technology in a privacy-safe way, we’re enabling smarter, more accountable investment strategies - ensuring frequency works for brands, not against them.   Get the full story here: https://lnkd.in/e-8r8qiH