Post by Omnicom Media

A new Partner Intelligence study from Omnicom Media Intelligence and Roku Advertising found that home screen and video ads are a powerful combination for brands looking to drive results across the funnel. The research shows that while home screen ads effectively build awareness and consideration on their own, pairing them with video amplifies impact, driving stronger brand recall, higher purchase intent, and greater efficiency than either format alone. The reason is simple. Home screen ads reach consumers during moments of browsing and discovery, while video builds on that attention through immersive storytelling. Together, they create a more connected advertising experience that helps move consumers from awareness to action. The findings highlight the value of a connected approach, demonstrating how complementary formats can work together to maximize impact across the streaming journey. Explore the full study to learn how brands can maximize the impact of streaming TV advertising: https://lnkd.in/eHsBAp6r