Post by Omnicom Media India

We're pleased to introduce our partnership with JioStar and Whisper World—a unified in-content advertising solution spanning linear TV, OTT and connected TV. Launched with NIVEA INDIA, the new capability combines audience intelligence with scene-matched storytelling to deliver seamless, cross-screen brand experiences embedded directly within premium content—helping marketers reach audiences wherever and however they choose to watch. Shweta Dalal, Marketing Director, NIVEA India, said, "At NIVEA India, we’re passionate about bringing you moments that feel natural and meaningful...This in-content approach grabs attention when you’re most engaged, helping you remember NIVEA more easily and feel a stronger connection to the brand." As our momentum at Cannes 2026 continues, this marks yet another first-mover partnership for us that's designed to help brands connect content with platform programming, viewing experiences and evolving consumer expectations. Read more about this and how Omnicom Media is reimagining cross-screen advertising for this era: https://lnkd.in/gUNVkBre Curious about what the new creative paradigm designed to help brands move toward content ecosystems that are continuous, contextual, and responsive in the moment looks like? Download our Connected Content report here: https://lnkd.in/diwmS3Ha Omnicom Media Asia Pacific | #DesignedForGrowth #Cannes2026