Post by Omnicom Media Asia Pacific

Omnicom Media's latest Connected Content research found that 20% of APAC consumers say ads lack personal relevance. Another 20% find them misaligned with the platform they are on. With ad content and delivery falling short of consumer expectations, the findings indicate that the traditional Content-at-Scale model is struggling to adapt to the reality consumers in Asia Pacific experience. To solve this, Omnicom Media and Omnicom Production co-developed a Connected Content Framework to create advertising that is moment- and platform-fit. ➡️ Download the full research here: https://lnkd.in/eiZf9477 #DesignedForGrowth #ConnectedContent