Post by Omnicom Media Asia Pacific

As Ambient Intelligence moves from concept to reality, brands are entering a world where needs are anticipated before they're expressed. In her piece for WARC, Kris Biti, Executive Director - Client Success at OMD APAC, explores why marketers need to rethink everything from discoverability to data, interoperability and trust in an AI-first world. According to her, the brands that win tomorrow will the ones consumers barely notice, because they're already seamlessly part of everyday life. ➡️ Read the full piece here: https://lnkd.in/g9_7AHDX #DesignedForGrowth #AmbientIntelligence