Post by Omnicom Media Asia Pacific

💡 "Our responsibility is to continuously evolve," Rochelle Chhaya, President, UM APAC and Initiative APAC, in an interview with exchange4media at the Cannes Lions International Festival of Creativity.   During the interview, Rochelle also touched on taking the reins at UM and Initiative, what clients are asking for today, growth in India, evolving consumer sentiment, and a focus on AI.   She added that with AI, data, emerging platforms, and e-commerce, the current focus is on how technology can drive value for the client while simplifying the fragmented ecosystem.   ➡️ Read the full interview here: https://lnkd.in/ePV-KjcT   #DesignedForGrowth