Post by Omnicom Advertising

Name: In a world of overbranded sport, La Roche-Posay Laboratoire Dermatologique is sponsoring the one spa
Uploaded: 2026-04-24T13:00:42.397Z
Channel: Omnicom Advertising
Description: In a world of overbranded sport, La Roche-Posay Laboratoire Dermatologique is sponsoring the one space no one else has: Jannik Sinner’s shadow. Created with McCann Paris, Shadow Sponsor turns a simp

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In a world of overbranded sport, La Roche-Posay Laboratoire Dermatologique is sponsoring the one space no one else has: Jannik Sinner’s shadow. Created with McCann Paris, Shadow Sponsor turns a simple, universal cue into a reminder for sun protection - because when your shadow is visible, so is UV. A small shift in thinking, designed to make wearing SPF feel more natural, everyday and hard to forget. 🔗 https://lnkd.in/ePQz5dPx McCann

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